Diesel Wall ID

Diesel Wall is an international art contest that aims to bring artworks to
giant urban canvases in city centres around the world.

We were asked to create a logo and graphic style for this years contest. The
work was given to Diesel as a guidelines and sent out to the Diesel offices
around the world who went on to prepare all adverts and promotion themselves
based on the supplied document.

The ID concept started with the thought that artworks being exhibited would
appear differently throughout the day due to lighting conditions, and that this
was a major difference between art viewed outside on a wall and art viewed in
a gallery. We decided to take this idea further and apply it to the ID, making
a logo and typestyle that could distort, grow, shrink, and bend depending on
it's use.

Diesel Wall logo variations



Strapline 1


Strapline 2

Poster template